Stuart had a mention of what he called the Double Dip. I call it repeating the same process. Either way, this is key is sales and business.
What does this mean? When you sell, sell the same solution over and over. Sure you can customize, make if fit the client better. However do not try (Every time) to do something completely different. You will not know how to sell it. The installation technicians will not be good at installing it and you probably do not know what the issues will be that can arise out of something new.
In sales we tend to want to sell everything. That is good. But we have to realize what is good for the company. Selling a solution that can be repetitive is good for clients, install and the business.
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