Wednesday, February 16, 2011

Top Gear is Back!

WooHoo! The first episode of the year was good but not incredible. However I am watching the special where they drive 3 convertibles through Iraq. Not exactly the type of car you would want there. Bulletproof would be more preferable.

"I think I had a wee" as Richard Hammond said. I had it from laughing so hard, he had it explaining the 50 Cal round at the Turkey border. (It was really a lighter) If you like cars this is a must see show!

Tuesday, February 15, 2011

I really must have struck a nerve

I made the "Wendy's" post yesterday when I was home for lunch. By 6 it had 70 hits. Question is why are people searching for Wendy's fries? My guess is it is not for a positive reason. Hey, I still stick behind my original opinion that they are much improved.

I did a quick search on the fries and found that this is the first overhaul of Wendy's fries in 41 years and that they have more sodium and 10 more calories than the previous version. Then the real shocker was the over 420 calories in the large fries. Yikes. I better start working out...

Now after finding out that they have almost 25% of my calorie count for the day in one large serving I will have to find a better menu choice. Darn. The good tasting things always have tons of calories.

PS. Lets face it the Wendys fries are good. However hot McDonalds fries with lots of salt are the BEST!

Monday, February 14, 2011

I want to know how they did it?

Everyone knows that the old Wendy's fries were...Not so good. I really like the new ones, they are more consistent then the old fries and the new seasoning I like. I am not sure if "Sea Salt" is a marketing ploy and it is really table salt but it does not really matter. It is the taste.

What I really want to know is how they made the change. Clearly many others disliked their fries like me. But some how they had to market test some new types of fries and then they had to commit to the new taste. Remember that this is not a simple change, just ask Coke. Remember New Coke! Only if you are older than 25.

So what I want to know is how they market tested. How do you survey these customers? OK obviously I would not want that job, but would love to see the results! Hey Mark you still have any contacts?