Wednesday, April 14, 2010

Value versus Features

Many times when reps fail it is because they are selling features versus business value. So what is the difference?

The processor runs at 3.0GHZ - VS It allows your employees to get more done faster, this saves money.

It has a 9 Cell battery - VS - The laptop will run 6 hours on one charge allowing employees to work without power and be more productive.

It has a titanium case - VS - It is the most durable laptop on the market protecting your investment and last years above other solutions.

OK just a few examples.

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