I do not know how many times I have heard in sales training not to talk bad about the competition. Even the most basic sales training teaches this. However it seems lately that I have heard lots of talking bad about the competition. DON'T DO IT!
Don't do it when the customer baits you... "The competitor did this work" and you know it is bad. Talk about the good and do not talk bad.
Don't do it when it is obvious that they did bad work to everyone. Talk about the solution.
Don't do it when they are talking bad about you (The competitor that is) You are the bigger person.
You will never regret taking the high road.
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