Had a chance to do some fishing the last couple days. I found that fishing can be similar to sales. When we went fishing this weekend at the lake house we took the boat out across the lake, with bait and a cooler. Fished for a couple of hours with a result of 2.
We than came back to the dock. While messing around I casted out several times and ended up catching 9 right there in a matter of minutes.
This is like sales. Sometimes we get all the fancy tools, spend hours cold calling and focusing on the large opportunities, RFP's and traveling long distances. When revenue exists right at our own dock.
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