Recently I have been invited to a lot of vendor events that are in two weeks or less. Then when I decline, I get the small guilt trip that I am not attending. Am I the only one that books a calendar 3 weeks or much more in advance? I would think that these events that are being put on are set months in advance, why not start advertising then?
I think what goes on is similar to what I have experienced on some of our marketing events. Set the date way into the future, then the date sneaks up on you. Putting on customer events is a long process. And lets face it, the post card invite rarely goes to the right contact, hits the trash even if it does. The one on one invite is most successful. Start early and ask often.
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