Monday, June 22, 2009

Back to the core.

Recently I have been ask about what to do when your sales are flat or even worse. Really this is when you need to focus the most on the basics.
  • Respond to customers immediately (What else you have to do?)
  • Look for leads where ever you are.
  • Ask for references from past customers and ones that are buying currently.
  • Marketing! Mailers, Email, lunch and learns or other.
  • Work the office. Ask technicians for leads, people that work in the office, billing.
  • Work harder. Longer hours, get in early to get a good start. Many will work less because there is less to do. You need to get on it early and work it late.
  • Cold call. Yes it is very hard, few rewards but you have to get the fire started.
  • Ask for help. Nothing wrong with that!

End of the story is that if you work the system the rewards will come. I have seen examples time after time of how this works. It can take several months, however the rewards are many.

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