Back to the core.

Recently I have been ask about what to do when your sales are flat or even worse. Really this is when you need to focus the most on the basics.

• Respond to customers immediately (What else you have to do?)
• Look for leads where ever you are.
• Ask for references from past customers and ones that are buying currently.
• Marketing! Mailers, Email, lunch and learns or other.
• Work the office. Ask technicians for leads, people that work in the office, billing.
• Work harder. Longer hours, get in early to get a good start. Many will work less because there is less to do. You need to get on it early and work it late.
• Cold call. Yes it is very hard, few rewards but you have to get the fire started.
• Ask for help. Nothing wrong with that!

End of the story is that if you work the system the rewards will come. I have seen examples time after time of how this works. It can take several months, however the rewards are many.