Sunday, February 22, 2009

Interesting Sales Stragtegy

The strategy came from a company that sells blankets. Not to be too specific, but the blanket has arms. If you watch TV you probably know what I am talking about.

I heard from one person that ordered the product and they had a " 2 for 1" sale. All you pay for is shipping and handling. (Which was overly expensive)

But what shows up the next week or so is 4. And that is what is charged on the credit card. And of course for you to return these you have to pay shipping. So most people do not return the product.

Hearing this story once makes you think it was an accident. Well, I have heard this happen to 3 people. To be honest, the only three I have even spoke to about this.

Guess this is one way to make money. Definitely not a long term selling strategy.

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