Ok, I am in the IT business. There are certain abbreviations I should understand (IT Information Technology) However recently it seems like an explosion of emails and talk that have abbreviations I have never heard of. If I don't understand them then most likely our customers do not.
If your trying to look smart by using these. It isn't working. The old saying KISS (Keep It Simple Stupid) works well. As sales people we should be trying to provide solutions in easy to understand language. That is our value to this process. Otherwise we would have technicians just do the whole thing!
Next time you think about abbreviating something, think again!
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