I had to pull one statement from one of Arlin's posts titled "10 Things I accidently Learned"
That was "Sell is Not a Four Letter Word – Ok - actually it is, but for many years I missed the boat on this one. Nothing happens until someone sells something. We have to become a strong sales organization." More and more people associate sales as a bad thing. The reality is that sales done bad is a four letter word. To take that a step further, sales is usually done bad. You know, with all the tactics that are usually associated with "used car salesman"
HERE is one of my favorite all time examples.
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