I have started to hear companies say the E-Marketing (electronic newsletters, emails, blogs, web pages and such) are no longer effective. I disagree. I would suggest that it must be done right. Whare are some of the things that would make up a "Right" solution?
* Interesting title. (Not "Free webinar" Maybe "This is way out of control!"
* Personal message from someone that the end reader may know.
* Solves a business problem that a end reader is having right now!
* Quick and to the point
* Bring added value
* Vertical special message
There is a master of some of these. Reference Robin Robbins site (Link on the side of my blog) PS This is not an ask for reference or a Paid reference.
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