I was ask over my last post what a "C" level person is. This reminds me that sometimes I use terms that are industry specific. Sorry, I will try and do better.
"C" level person is a "Chief'"
Operating Officer COO
Process Officer CPO
Financial Officer CFO
Information Officer CIO
In other words a person that refers to an owner, main decision maker and can make things happen! The alternative may be a person who recommends, influences but ultimately does not have the power to make a purchasing decision. Let me be clear, this does not mean that the other recommends or influencer's are not important, rather ultimately you have to get to the C level for the purchase to happen.
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