Marketing What Works?

I have seen many businesses not market, I believe this is a huge mistake. How do you keep your business name at the front of mind?

So what is the best method of getting this done?

Telephone and e-mail produce the highest response rate at 2.60% and 2.45% for direct marketing media channels for generating leads.--Direct Marketing Association, November 2006

Basically, the personal touch is still most effective.