Monday, April 4, 2011

Does anyone every follow-up?

Probably at any one time I have over 50 companies that are trying to capture business from the company. They start contact via;

Voice Mail
Post Cards
Stop in Visits
Or more

Yet many times these companies never (Almost Ever) follow up. Even when I engage them and respond to some type of marketing they sometimes send the information and that is it. A simple phone call (Which I would expect and take), a follow up email so see if I am still interested, anything!

So essentialy these companies spend tens of thousands of dollars to get a lead, then no follow-up. It is a shame. (PS those same companies are probably saying that marketing does not work)

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