Probably at any one time I have over 50 companies that are trying to capture business from the company. They start contact via;
Stop in Visits
Yet many times these companies never (Almost Ever) follow up. Even when I engage them and respond to some type of marketing they sometimes send the information and that is it. A simple phone call (Which I would expect and take), a follow up email so see if I am still interested, anything!
So essentialy these companies spend tens of thousands of dollars to get a lead, then no follow-up. It is a shame. (PS those same companies are probably saying that marketing does not work)