Saturday, June 26, 2010

The Vendor Relationship

Is so key to a business today. In the past many business owners have treated their vendors poorly. Beating them down for the lowest prices, constantly comparing them to their competition and I have even heard them verbally abuse them.

So what value is there to having good vendor relations?

You become the "Preferred reseller" in the area. In other words when there is an opportunity in your territory, the vendor is going to give it to you because they want to help you like you want to help them.

Training, you are first on the list.

Marketing, they come to you with the marketing opportunities

There are so many more. It becomes a partnership in business versus an adversarial tug. You want a leg up on your competition? Have better relationship with your vendors.

1 comment:

Rupinder said...

There is nothing more effective than establishing rapport with your clients. You can provide a pamphlet about the benefits of your candles.

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