We were discussing some marketing yesterday and one thing that we all agreed about (For a change) was it at least had to be interesting. Nothing drives me more crazy than boring marketing.
During the Royals game last night there was the always interesting Beef Jerky Sasquatch commercial. The more recent release can be seen HERE.
Has all the great elements. Product placement, you cant turn the channel and is funny.
The only other thing that I think can make advertising better is adding value to the viewer/listener. Make them aware and educate.
Keep it fun
Make it interesting