Monday, October 25, 2010

Great marketing from Robin Robins!

Her Halloween marketing piece to buy her Marketing Toolkit has been great to learn from.

It started with an email a week or so ago. Then was followed up with a orange mailer with Robin dressed up as the Candy Corn Witch (Or similar can't exactly remember) then late last week I received a trick or treat bag with some candy and more information all topped off with a phone call (After hours to my VM) that started with Halloween sounds and message.

It was well done. The key to the whole thing for me was the fact that it was coming via many media and was well followed up. Many times we only do one send and never follow up. Why would anyone ever listen, it is not unique. However the phone call, trick or treat bag and such definitely got my attention!

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