Back to the basics week

So remember that this is a sales and marketing blog. So I have decided to have a back to the basics week.

To start with, The qualification.

This is so important. It can reduce your work load and increase returns. In fact this can happen to the entire company. How is that you ask?

If you properly qualify...IE Who is the decision maker, what is the budget and what is the time frame. If all of these things are in tact, then you can move forward. Anyway, if you have these things, you are much more likely to close an opportunity than if these do not exist. Think of the work required to produce a proposal. That is to identify equipment, scope of work, maybe walkthroughs and such. This would reduce your workload and allow you to persue more likely opportunities.