Marketing and Sales go hand in hand.

If you were to prepare a great steak it would be tenderized then cooked. This is similar to marketing and sales.

Marketing is the tenderizer, sales is cooking.

You cannot expect a steak to taste great without proper preparation. Seasoning, tenderizing and merinating.

Same with sales. You cannot expect great sales without first good marketing. That is to get name recognition (Tenderizing), product awareness (Seasoning) then send in sales (Cooking)

Problem is many cut marketing when sales are bad. This is the worst thing you should do. All it is going to do is make your sales get worse. You are spending the big dollars on the sales team (The steak) so by not properly preparing you are not maximizing your returns.