Wednesday, July 15, 2009

OK I am facinated by "As seen on TV"

Have you known a person who just had to buy all those "As Seen On TV" gadgets? I have.

I watched a deal on TV Last night on the guy who invented (Used lightly) the Clapper, Chia Pet and Ginsu(SP) knife. He really gave away his secret to success.

1. Unique product
2. Catchy ad
3. Great value

He was stating that he could have made $400,000 more in profit off just the Ginsu knives if he would have just raised the price from $19.95 to $19.99 and believed he would have not lost a customer. He sold over $50,000,000 (Yes the 0's are correct) Think about that when trying to sell something with value to a business.

Keeping to the basics in every market, marketing in a unique way and showing value will sell good product.

1 comment:

Anonymous said...

I'm personally a fan of Vince with SlapChop and the Shamwow...but to each his own.