Sunday, March 1, 2009

Is it all about price?

Jenifer has been getting me gift certificates for the local golf shop since Christmas. I just started looking at replacing my Irons this year. I have the original ones I started with 3 years ago that I paid around $150 for. They have been great. I will keep them around for traveling and such.

Anyway, went into the golf shop and spoke to the manager about what I was looking for. He went straight for best price. He never ask any more qualifying questions than my handicap. I am not looking to spend a fortune, however I figure these clubs will last me for several years (Or more) and from what I can tell the difference between medium and expensive clubs are no more than $200. Unless you go to some extremes.

It was really a turn off. I felt like I was being put into a price, not a solution.

It is easy to jump to conclusions and infer for customers what they want. Even trying to get them a good deal can sometimes turn the customer off like it did me.

Stick to the basics, ask lots of questions and never put your expectations on a customer.

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