The power of the Jayhalk

You probably know I have been traveling to SanFrancisco, CA today. When you travel, lots of people ask you where you are from. Usually when I say KS, its kinda "I drove through there once". Today..."National Champions"

Talk about the power of marketing. Everyone wants to know if I know where Lawrence is, what it is like. Being the leader makes people want to be part of the experience. Point is, advertise your wins. People pay attention.